Innovation and Premiumization in Bottled Drinking Water

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2026-02-03 07:26:20 - Translate

Evolving Consumer Expectations in the Bottled Water Segment The bottled water category is undergoing a significant transformation as consumers become more health-conscious, environmentally aware, and selective about product quality. Once viewed primarily as a convenient hydration option, bottled water is now positioned as a lifestyle product tied to wellness, purity, and functionality. This...

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