The Conductor and the Soloist: Orchestrating Cohesive Human Experiences
In the grand symphony of modern digital interaction, a customer's journey is rarely a single, linear melody. It is a complex composition of movements: a stirring adagio of research on a smartphone, a brisk allegro of comparison shopping on a laptop, and a final, confident crescendo of purchase through a tablet. For leading brands, the challenge lies in ensuring this entire composition feels...
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