Why Flat Images Don't Sell: The Psychological Impact of Drop Shadows
Have you ever browsed an online store and felt that there is something wrong with the images of the products? The products most likely appeared as though they were floating unnaturally on white background, flat, lifeless and not connected with reality. With e-commerce, not only do visuals display the product, but they also create visual trust. On-line customers are not able to touch or test...
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