The Nuances of Geo-Targeting in Competitive Markets

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2026-01-10 06:14:32 - Translate

In the professional marketing sphere, we often distinguish between "shotgun" approaches and "sniper" approaches. Most businesses start with the shotgun—broad targeting, generic keywords, hoping to hit something. However, seasoned veterans know that in a saturated market, the sniper approach—nuanced geo-targeting—is the only way to achieve a respectable ROI. Social Media...

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