United States BOPIS Market Trends & Outlook

The United States retail landscape is undergoing a significant transformation as consumers increasingly demand convenience, flexibility, and speed in their shopping experiences. One model that has gained remarkable traction is Buy Online, Pick Up In Store (BOPIS). This hybrid retail approach bridges the gap between e-commerce and physical retail, offering customers the ability to place orders online and collect them at a nearby store location.

According to Renub Research, the United States BOPIS market was valued at US$129.36 billion in 2024 and is expected to reach US$509.4 billion by 2033, expanding at a compound annual growth rate (CAGR) of 16.45% between 2025 and 2033. This impressive growth highlights how rapidly consumer behavior is shifting toward integrated omnichannel shopping models.

Retailers across industries—including electronics, fashion, groceries, and home goods—are adopting BOPIS to meet consumer expectations while optimizing operational efficiency. The model eliminates shipping delays, reduces delivery costs, and allows customers to receive products quickly, often on the same day.

For retailers, BOPIS also increases store traffic, presenting opportunities for additional purchases when customers visit stores to collect their orders. As a result, BOPIS has become a cornerstone strategy for modern retail operations in the United States.

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Understanding the BOPIS Retail Model

BOPIS is essentially a fulfillment model that merges the convenience of online shopping with the immediacy of in-store pickup. Customers browse products through websites or mobile apps, place orders digitally, and select a nearby store as the pickup location.

Once the order is ready, the customer visits the store, often using a dedicated pickup counter or curbside service to collect their purchase. This process eliminates shipping time and allows customers to maintain control over when they receive their products.

The appeal of BOPIS lies in several advantages:

• Faster access to products compared to home delivery

• No shipping costs for customers

• Greater control over pickup timing

• Increased product availability through local inventory

For retailers, the model reduces last-mile delivery expenses and improves inventory utilization by connecting online orders with store stock.

Key Drivers of United States BOPIS Market Growth

Growing Demand for Convenience

Convenience has emerged as one of the most powerful drivers behind the rapid expansion of BOPIS services. Modern consumers often lead busy lifestyles and prefer solutions that save time while offering flexibility.

BOPIS allows shoppers to order products online at any time and pick them up when it suits their schedule. Many retailers now offer same-day pickup, making the process even more appealing.

The growth of e-commerce has significantly contributed to this trend. In 2022, over 268 million individuals in the United States shopped online, representing more than 80% of the population. As online shopping becomes the norm, fulfillment options like BOPIS have become essential to meeting customer expectations.

Urban areas, where delivery congestion and time constraints are common, have particularly embraced this shopping method.

Technological Advancements in Retail Systems

Technology plays a crucial role in enabling efficient BOPIS operations. Retailers are investing heavily in advanced retail technology such as:

• Real-time inventory tracking

• Mobile applications and digital ordering systems

• Automated order management platforms

• Data analytics for demand forecasting

These technologies ensure that items purchased online are available at the selected store location. Real-time updates also notify customers when their orders are ready for pickup, reducing confusion and wait times.

Additionally, improved analytics allow retailers to predict demand patterns and optimize store inventory, making BOPIS operations smoother and more reliable.

As technology continues to evolve, retailers will likely implement automated pickup lockers, AI-driven inventory systems, and advanced mobile integrations to further streamline the BOPIS experience.

Expansion of Omnichannel Retail Strategies

The growth of omnichannel retailing is another major factor accelerating BOPIS adoption. Retailers are increasingly focusing on creating seamless experiences across digital and physical platforms.

Instead of treating online and offline channels as separate entities, modern retailers integrate them to provide customers with multiple shopping and fulfillment options.

BOPIS is a key element of this strategy because it connects online purchasing with in-store engagement. Customers interact with a brand digitally when placing an order and physically when collecting it.

This interaction often leads to additional purchases during store visits. Retailers benefit from increased customer engagement, while shoppers enjoy a smoother and more flexible shopping journey.

Major retailers are actively investing in omnichannel innovation. For example, in April 2024, Best Buy introduced Best Buy Envision, an application designed for Apple Vision Pro users that helps customers plan personalized home technology setups. Innovations like these highlight how retailers are blending technology with retail experiences.

Challenges Facing the United States BOPIS Market

Despite its many advantages, the BOPIS model also presents operational challenges that retailers must carefully manage.

Logistical and Operational Complexity

Efficient BOPIS operations depend heavily on accurate inventory management and seamless coordination between online platforms and physical stores.

Retailers must ensure that products listed as available online are actually in stock at the selected pickup location. Any discrepancies can result in order cancellations or delays, damaging customer trust.

Additionally, stores must allocate space and staff resources to manage pickup orders. During high-demand periods such as holidays or sales events, stores may experience congestion due to increased pickup traffic.

Retailers must invest in staff training, automated systems, and efficient order fulfillment processes to overcome these logistical hurdles.

Maintaining a Smooth Customer Experience

Customer satisfaction is central to the success of BOPIS services. Consumers expect a fast and convenient pickup experience, and any delays can quickly lead to frustration.

Common issues that affect customer experience include:

• Long wait times at pickup counters

• Poor communication about order readiness

• Confusing pickup procedures

• Insufficient staffing during busy hours

To address these challenges, retailers are implementing dedicated pickup zones, mobile notifications, curbside pickup options, and automated locker systems.

Improving the customer experience will remain a key focus for retailers as competition intensifies in the omnichannel retail market.

United States BOPIS Food and Beverage Market

The food and beverage sector has emerged as one of the fastest-growing segments within the BOPIS ecosystem. Grocery retailers and supermarket chains increasingly offer online ordering with in-store or curbside pickup services.

Consumers find BOPIS particularly attractive for grocery shopping because it eliminates delivery fees while still saving time. Customers can order fresh produce, beverages, and household essentials online and pick them up quickly without navigating crowded stores.

The demand for contactless and convenient shopping experiences further accelerated this trend.

In November 2023, Phononic partnered with Vidir Solutions to develop the Vidir Powered Carousel, an automated BOPIS solution designed for grocery retailers. The system integrates actively cooled refrigerator and freezer totes with a vertical lift mechanism, allowing grocers to efficiently store and stage frozen, chilled, and ambient orders in one centralized location.

Such innovations demonstrate how technology is reshaping grocery fulfillment operations and supporting the rapid growth of BOPIS services in the food sector.

United States Health, Personal Care and Beauty BOPIS Market

BOPIS is also gaining popularity in the health, personal care, and beauty sector. Consumers often prefer quick access to products such as skincare, cosmetics, and hygiene essentials without waiting for delivery.

Retailers in this segment use BOPIS to combine online browsing with in-store expertise. Customers can research products online and pick them up in person, where they may also receive guidance from store associates or test products before finalizing purchases.

The demand for personalized shopping experiences further supports growth in this segment. Beauty retailers frequently offer consultations, product samples, and loyalty rewards during store visits, enhancing the overall customer experience.

United States Apparel and Accessories BOPIS Market

The fashion industry has embraced BOPIS as a convenient option for customers purchasing clothing and accessories. Apparel shoppers often need items quickly for events or occasions, making same-day pickup highly attractive.

Department stores and fashion retailers allow customers to browse collections online, reserve items, and pick them up from nearby stores. This model also allows shoppers to try on clothing during pickup and exchange items if necessary.

BOPIS reduces the uncertainty often associated with online clothing purchases and provides a faster alternative to traditional shipping methods.

As fashion brands expand their omnichannel capabilities, BOPIS will continue to play a key role in the future of apparel retail.

Digital Wallet Payments in the U.S. BOPIS Market

Digital payment technologies are transforming the checkout process for BOPIS transactions. Consumers increasingly prefer digital wallets such as Apple Pay and Google Pay because they offer speed, security, and convenience.

Digital wallets allow customers to complete payments instantly through their smartphones, reducing friction at checkout and improving the overall shopping experience.

Retailers benefit from faster transactions and improved payment security, while customers enjoy a seamless payment process that aligns with modern digital lifestyles.

As mobile payment adoption continues to rise, digital wallets are expected to become a dominant payment method for BOPIS purchases.

Credit Card Usage in BOPIS Transactions

Credit cards remain one of the most widely used payment methods in the BOPIS ecosystem. Many consumers prefer credit cards because they offer convenience, fraud protection, and reward incentives.

Credit card providers often offer cashback, travel points, and loyalty rewards, encouraging shoppers to use their cards for online purchases and in-store pickups.

The combination of secure transactions and attractive reward programs has significantly contributed to the growth of credit card usage within BOPIS payment systems.

Retailers also benefit from established payment infrastructures that allow smooth integration between online and in-store payment processing.

United States BOPIS Market Segmentation

The U.S. BOPIS market spans a wide range of product categories and payment methods.

Product Categories

• Auto and Parts

• Food and Beverage

• Apparel and Accessories

• Health and Personal Care and Beauty

• Computer and Consumer Electronics

• Office Equipment and Supplies

• Toys and Hobby

• Furniture and Home Furnishing

• Books, Music and Video

• Other Products

Payment Methods

• Digital Wallet

• Credit Card

• Debit Card

• Account-to-Account (A2A)

• Buy Now, Pay Later (BNPL)

• Cash on Delivery

• Prepay

• Cryptocurrency and Other Options

This diverse segmentation reflects the widespread adoption of BOPIS across different retail industries and consumer preferences.

Major Companies Operating in the U.S. BOPIS Market

Several leading retail companies are actively expanding their BOPIS capabilities to remain competitive in the evolving retail environment.

Key companies include:

• Walmart

• Home Depot Inc.

• The Kroger Co.

• Macy’s

• Kohl’s

• Costco Wholesale Corporation

• Best Buy Co., Inc.

• Nordstrom Inc.

These retailers are investing in advanced technology, supply chain optimization, and customer experience improvements to strengthen their omnichannel retail strategies.

Final Thoughts

The United States BOPIS market is entering a period of strong and sustained growth, driven by evolving consumer expectations, technological innovation, and the expansion of omnichannel retail strategies.

With the market projected to rise from US$129.36 billion in 2024 to US$509.4 billion by 2033, BOPIS is no longer just a convenience feature—it has become a core component of modern retail operations.

Retailers that successfully integrate digital platforms, real-time inventory systems, and efficient pickup processes will be well positioned to capture this growing demand. Meanwhile, innovations such as automated pickup systems, digital payments, and AI-driven logistics will further enhance the efficiency of BOPIS services.

As consumers continue to seek faster, more flexible shopping experiences, BOPIS is set to play a central role in shaping the future of retail across the United States.