United States Cookies Market Size and Forecast 2025–2033

The United States Cookies Market continues to demonstrate resilience and adaptability amid evolving consumer preferences and economic pressures. According to Renub Research, the market was valued at US$ 11.38 billion in 2024 and is projected to reach US$ 15.7 billion by 2033, growing at a CAGR of 3.64% from 2025 to 2033.

This steady growth is being driven by strong consumer demand for convenient indulgent snacks, a rising preference for healthier and organic cookie varieties, and the rapid expansion of e-commerce and omnichannel retail platforms. Cookies remain a staple comfort food in American households, but the category is increasingly being reshaped by innovation in ingredients, packaging, portion sizes, and marketing strategies aimed at Millennials and Gen Z consumers.

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United States Cookies Industry Overview

The cookie industry in the United States is a mature yet dynamic segment of the broader baked goods market, generating billions of dollars in annual revenue. By 2025, the industry continues to evolve in response to changing dietary habits, lifestyle patterns, and consumer values. While traditional favorites such as chocolate chip, oatmeal raisin, peanut butter, and sandwich cookies maintain strong demand, there is accelerating interest in organic, gluten-free, keto-friendly, vegan, and clean-label cookies.

Innovation has become the cornerstone of competition. Manufacturers are experimenting with functional ingredients such as protein, fiber, collagen, and reduced-sugar sweeteners, alongside bold textures and globally inspired flavors. At the same time, established players face growing competition from artisanal bakeries and direct-to-consumer brands that leverage social media, influencer marketing, and subscription snack models to reach niche audiences.

Retail dynamics are also shifting. Supermarkets and hypermarkets remain the dominant sales channel, but convenience stores, online grocery platforms, and e-commerce marketplaces are expanding rapidly. Subscription-based snack boxes and limited-edition seasonal launches are increasingly used to build brand loyalty and consumer engagement. Sustainability has emerged as another critical focus area, with brands investing in responsibly sourced ingredients and eco-friendly packaging to appeal to environmentally conscious consumers.

Despite inflationary pressures and rising input costs, cookie sales have remained resilient—underscoring strong brand loyalty and the product’s enduring appeal as an affordable indulgence.

Key Factors Driving Growth in the United States Cookies Market

Urban On-the-Go Breakfast and Snacking Culture

Urban lifestyles and time-constrained routines are reshaping eating habits across the United States. In many metropolitan areas—particularly along the Northeast and West Coast—consumers increasingly rely on portable foods to replace traditional sit-down breakfasts. Cookies, once viewed primarily as an afternoon snack, are being repositioned as acceptable morning or anytime options.

Manufacturers are capitalizing on this shift by introducing breakfast-oriented cookies made with whole grains, added protein, reduced sugar, and functional ingredients. Remote and hybrid work environments have further blurred traditional meal boundaries, increasing demand for flexible snack options throughout the day. In 2025, Mondelez International Inc. expanded select Oreo product lines to include breakfast-positioned varieties, broadening consumption occasions and driving incremental volume growth.

Growth of Plant-Based and Sustainable Reformulation

Ingredient innovation is increasingly focused on plant-based fat reformulation that maintains flavor and texture while aligning with sustainability goals. Younger consumers, particularly in urban and coastal states, are showing greater willingness to pay a premium for environmentally responsible products.

Manufacturers are investing heavily in R&D to identify plant-based fats that replicate the sensory properties of butter and shortening. The West Coast, led by California, has emerged as a key test market for such innovations. In 2025, Ferrero Group introduced reformulated cookie products in North America incorporating plant-based ingredients, reflecting the industry’s broader commitment to ethical sourcing and sustainable production.

Rising Demand for Portion-Controlled Indulgence

U.S. consumers are increasingly embracing mindful eating, favoring portion-controlled indulgences that balance enjoyment with wellness goals. This trend is particularly prominent among urban professionals seeking convenient snacks that align with calorie-conscious lifestyles.

Manufacturers have responded with mini-cookies, single-serve packs, and premium portion-controlled formats. In 2025, Campbell Soup Company expanded its Pepperidge Farm portfolio with limited-edition Holiday Cookie Jar Collections featuring portion-controlled packaging, combining indulgence, gifting appeal, and mindful consumption.

Challenges Facing the United States Cookies Market

Rising Health Consciousness

Health-focused consumer trends are placing increasing pressure on cookie manufacturers to reformulate products. Demand for vegan, gluten-free, low-sugar, and clean-label cookies continues to grow, requiring substitutions such as almond flour, coconut sugar, or plant-based fats.

However, these changes can significantly alter taste, texture, and shelf life—key attributes that define brand identity and consumer loyalty. Specialty ingredients are also more expensive and harder to source at scale, complicating large-scale production. Balancing indulgence, affordability, and health appeal remains a major challenge for both legacy brands and emerging players.

Increasing Ingredient and Production Costs

Fluctuating prices for core ingredients such as wheat, sugar, butter, cocoa, and packaging materials pose ongoing challenges. Inflation, climate-related disruptions, labor shortages, and global supply chain volatility have increased costs across the value chain.

While some manufacturers pass these costs on to consumers through price increases, doing so risks reducing demand in a highly competitive market. Others opt for recipe reformulation or smaller pack sizes, strategies that may impact brand perception. Managing cost pressures without compromising quality is one of the most pressing issues facing the U.S. cookies industry.

United States Cookies Market Overview by State

California

California is one of the most innovative and diverse cookie markets in the country. Strong demand for organic, plant-based, gluten-free, and clean-label products drives premium and artisanal cookie sales. Major cities such as Los Angeles, San Francisco, and San Diego support vibrant ecosystems of specialty bakeries and health-focused brands. The state’s cultural diversity also fuels experimentation with global and fusion flavors.

Texas

Texas represents a large and fast-growing cookie market supported by strong retail infrastructure and a diverse consumer base. Traditional favorites remain popular, but there is growing interest in artisanal and regionally inspired flavors such as pecan and snickerdoodle. Urban centers like Austin and Dallas are driving health-conscious trends, while statewide demand remains anchored in indulgent, mainstream offerings.

New York

New York’s cookie market is trend-driven and highly competitive, reflecting its fast-paced urban culture. Gourmet, vegan, gluten-free, and globally inspired cookies perform well, particularly in New York City. Pop-up bakeries, direct-to-consumer brands, and food delivery platforms play a major role in shaping sales, while the state’s cultural diversity encourages experimentation with ethnic and fusion cookie varieties.

Recent Industry Developments

In July 2025, Hershey Company and Mondelez International Inc. collaborated to launch two co-branded products: the Reese’s Oreo Cup and the Oreo Reese’s Cookie, blending two iconic brands to generate consumer excitement.

In May 2025, General Mills Inc. introduced Pillsbury BIG COOKIES, oversized chilled cookie dough products designed to deliver bakery-style cookies at home.

In April 2025, Mondelez expanded its Tate's Bake Shop portfolio with the launch of Soft Baked cookies, marking a strategic departure from the brand’s signature thin-and-crispy positioning.

Market Segmentation

By Ingredient:
Chocolate, Chocolate Chip, Oatmeal, Butter, Cream, Ginger, Coconut, Honey, Others

By Product:
Drop Cookies, Bar Cookies, Molded Cookies, No-Bake Cookies, Ice Box Cookies, Rolled Cookies, Sandwich Cookies, Others

By Packaging:
Rigid, Flexible, Others

By Sales Channel:
Online Channels, Offline Channels

By State:
California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Georgia, Washington, New Jersey, Rest of United States

Competitive Landscape

The U.S. cookies market is highly competitive, blending multinational corporations with regional and niche brands. Key players include Mondelez International Inc., Ferrero Group, Campbell Soup Company, Girl Scouts of the USA, McKee Foods Corporation, Grupo Bimbo, General Mills Inc., PepsiCo Inc., Meiji Holdings Co. Ltd., and Hostess Brands LLC.

Each company has been evaluated across five viewpoints: overview, key leadership, recent developments, SWOT analysis, and revenue performance.

Final Thoughts

The United States cookies market is poised for steady, innovation-led growth through 2033. With Renub Research forecasting expansion from US$ 11.38 billion in 2024 to US$ 15.7 billion by 2033, cookies remain a resilient and evolving category within the American food landscape.

While challenges such as health-driven reformulation and rising ingredient costs persist, manufacturers that successfully blend indulgence with wellness, sustainability, and digital engagement are likely to outperform. As consumer expectations continue to shift, adaptability, creativity, and brand authenticity will define long-term success in the U.S. cookies market.